What is branding?

Updated: Nov 5, 2021

Branding is a process of creating a gut feeling or the act of giving a business an identity or an outlook to be perceived by others. The history of branding began with the Egyptians in the early 2700 B.C. The Egyptians brand their livestock as a sense of ownership using a custom branding iron cast, it is also used to deter thieves from stealing and to differentiate their live stocks from a different herd.

What makes a brand great?

  1. A brand is great when it is targeted to the right audience.

  2. Brings value to your audience.

  3. Know its competitors.

  4. How well it communicates.

  5. How well it positions itself with its competitors.

  6. How trusting it is.

Good branding = Good perception = Favourable action

Having a strong and good brand improves your customer's trustworthiness. As you build your credibility, it increases their recognition of your brand which leads to more word of mouth which also means free advertising. Good branding also impacts your cash flow and increases your sales and revenue. Instagram Post: What is Branding?

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